New White Paper from CUNA Councils Explores Creating a New Credit Union Sustainability Business Model

August 4, 2011 | COMMENTS

How can credit unions create sustainability for the future?”

Recent MBA graduate, VP of Marketing at Cabrillo Credit Union, and 2008-2011 CUNA Marketing & Business Development Council Chair Anne Legg explores that question in her MBA thesis-turned-white paper, “Creating a New Credit Union Sustainability Business Model.” 

In the current economic environment, where operating expense is higher than net interest margin, the credit union industry is facing many challenges: encountering negative earnings, loss of income from recent regulation, and the possible removal of non-taxation status.  Acknowledging that credit unions are a viable financial alternative for consumers, Legg seeks a solution for credit union sustainability by examining international credit union systems in addition to the cooperative grocery and farming industries. To achieve sustainability within the industry, Legg’s recommendations include developing a shared value business model and suggestions for incorporating programs founded on the cooperative principles.

CUNA Council members are entitled to complimentary copies of these and nearly 300 white papers; non-members may purchase the white papers for a price of $50 per copy. 

The paper is available online in the white paper section of www.cunacouncils.org.